Workholics

Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy. Purpose Corporate logos are intended to be the "face" of a company: They are graphical displays of a company's unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the company's core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colors and design choices in all other business marketing materials. Design Principles Good logos should be unique and comprehensible to potential customers. Although there are myriad choices for col...

A website with responsive web design is a site that is able to adapt to the screen it is being used on, regardless of what device it is. The website automatically re-formats to give the user a better experience that it well suited to their device, and can give your site a number of benefits as well as being in line with Google recommendations. Still not convinced? Google’s recommendations Google constantly updates its preference and the way it looks at websites, and one of the latest recommendations from the internet powerhouse is to have a responsive web design. Google now uses mobile friendliness as a ranking signal in search results. In other words, Google is rewarding sites that are fully optimised for mobile platforms. With responsive web design now deemed best practice for industries, its importance only increases in 2016. But what exactly can a responsive website bring to your business? Benefits of responsive web design With a responsive website, the content and pages ...

Mobile devices continue to drive demand and traffic for online companies. Recently, Google has started to provide a certification for mobile Web developers. Google, also known as Alphabet Inc., has provided certification for additional programs such as Google AdWords for online advertising, Google Analytics for data managers, and Google Developer for people that like to code. The company just recently rolled out training and a lengthy exam. Google is known for making tough certification exams. After studying for days on the AdWords test, I was unable to pass it after two attempts. Some questions are not directly connected with the reading materials. They commonly ask questions that mix wording for the reading material. It is confusing, and mainly used to weed out the people that have multiple jobs, or responsibilities with little time to memorize their material. After obtaining a master’s degree in professional media and media management, it is not the material that is difficult, it ...

Mobile devices are growing in usage worldwide. People are buying more smartphones — and tablets — each and every year. Moreover, people are using their mobile devices more and more to access the web. It’s important to take the web experience on a mobile device into account. It’s important today and it will be even more important tomorrow as the number of users is constantly increasing. Progressive enhancement is a philosophy that makes sure that people have an easy access to your information, no matter their device; because it focuses on how you build your website. The philosophy of progressive enhancement During the 00’s, it was common to design for the latest and greatest browsers first. It’s a concept called graceful degradation, which means that you would first build for the newest browsers with the newest technological supports. Then you would dumb down the website for the browsers that were not as powerful and not as supportive. This is a top-down approach where on the top you ...